Niche dating sites along with white label solutions are still hot topics in the online dating industry. We continue interviewing leading companies, which can help webmasters to build their own dating website.

Today we talked with Greg Kett from World Dating Partners. The company is headquartered in United Kingdom and provides not only white label solutions, but also branded and template dating websites. They can be seen at such events as Ad:Tech London and the upcoming Internet Dating Conference 2009 in Miami.

Q: What are the unique advantages of your platform?

A: World Dating Partners offers:

• Unparalleled levels of niching within the industry, allowing highly targeted specific interest sites to be created. Sites of this type tend to generate higher conversion rates than mainstream dating sites due to their targeted traffic.
• Truly global coverage – We have the ability to create sites in any language & process payments from 42 Currencies internationally, and furthermore the presence to advise our partners where to direct their attention geographically.
• Our analytics and site admin centre gives our partners meaningful and detailed reports, which provide complete transparency. Detailed tracking and in-depth analysis gives partners complete control to generate maximum ROI.

Q: Who are your clients, can you name some of them?

A: Since establishing ourselves in the B2B marketplace World Dating Partners have secured valuable brands such as Dating.com, the social network Perfspot, varied media clients from Radio; Matchlink radio in the USA, Several regional and local radio stations in the UK; Printed Press such as The Canadian national newspaper and Essential Publishing; and TV, with the popular American show No Cheaters.

We are currently working on several extremely exciting new partnerships, which we will be announcing in the very near future.

Q: How the current financial crisis affects your operation in the UK and worldwide?

A: We continually evaluate the cost of membership to the many sites we power, to ensure it is both competitive and affordable. Internationally we undertake competitor analysis and liaise with our Channel Partners to review our pricing structure. Their local expertise is invaluable in providing realistic and helpful answers that are both region specific and up-to-date.

As a whole, we find that dating is relatively recession-proof .. In tougher times, people rely on escapism even more. Finding love and happiness is one of the ways people can truly switch off and feel good. This, coupled with our continuing international expansion and investment in the future, means that World Dating Partners as a company and the online dating industry overall are experiencing encouraging growth despite the current economic climate.

Q: Many beginners find it challenging to promote their dating websites, what advise can you give to them?

A: Due to the ease of creating an online dating business nowadays, some people may think of it as an easy way to get-rich-quick. In reality, starting an online dating business is no different starting out as any other business – there is a large amount of learning and hard work involved. My advice to beginners would be:

• Make sure you know the basics first - learn the many Three Letter Acronyms out there; SEM(search engine marketing), SEO (search engine optimisation) PPC (pay per click), CPM (cost per thousand), CPA (cost per acquisition), and be conversant in online marketing terms - increasing your understanding of the industry and helping you when doing business with others. The next step is to of course put your learning into practice. SEM, PPC, AND SEO are the most effective means of driving targeted traffic to your website.
• If you have a great idea, research your competition and think your plan through. Get plenty of useful content on your site – helpful articles and resources will help optimize your site in search engine rankings. Is there a gap in the market?
• You can do marketing on a limited budget! – invest some time learning how to do this, and follow it up. Hunt around online for free advertising offers – there are plenty of PPC vouchers and banner exchanges out there if you do your research. Also blogging, viral videos, article marketing – try something different and eye catching…
• Target your traffic – promote your site where it will be visible to your intended demographic to improve your paid conversion rate. Quality traffic should give you much better results.
• Linking. Link to relevant sites and ask them for a link back to you.
• Hard work, patience, drive and focus pay off! Don’t expect to get rich quick, it typically takes around 3 months to establish a money generating website.

Q: Can you tell about the benefits of your partnership program and how to join it?

A: As a technology provider with 10 years experience in the Online Dating Industry, World Dating Partners gives our partners an instant head start over those going it alone. We provide all the back-end systems, host the site and pre-populate the dating site from our extensive database. We also take care of our partners and their members, providing a dedicated account manager, complete customer service, payment processing and merchant banking – we provide a true turn key solution on a true white labelled platform and most of all it’s free!

If you are serious about monetising your online traffic or an exiting brand looking to increase revenue and customer loyalty, please visit  to get started right away.

 
Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

This entry was posted on Friday, October 24th, 2008 at 1:12 pm and is filed under Interviews, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.