Interview with Travis Hartley, CEO & Founder, Meet Market Adventures Inc.
Q: How do you position Meet Market Adventures on the market?
A: We have positioned ourselves as a one stop shop where singles can connect online or off at local events and adventures or on exotic vacations.
Q: Do you consider traditional dating sites as your competitors?
A: The other dating services that are out there do not offer the same services that we provide. Meet Market Adventures offers a wide range of events, adventures and fun for singles in the city. We also have an online community that allows singles to create profiles, talk about events or experiences with Meet Market Adventures. Our no pressure community gives individuals the opportunity to meet other singles in a social setting that other dating services do not offer.
Q: What’s included in Free Membership and what is your business model?
A: Our Free Membership includes unlimited use of our social networking platform, access to fun events and adventures, local discounts and cheap single vacations. Our model is 3 tiered. Our revenue comes from up selling on the group discounts we get from local vendors and operators, Travel Commissions and advertising.
Q: Do you target some specific social groups or anyone can join?
A: We do not reach out to a specific social group and anyone is free and able to join Meet Market Adventures. Our target market is singles between 30 and 50. This group seems to represent the majority of our members because of trends in lifestyle, changes is personal circumstances or personal choice.
Q: What areas and cities do you already cover?
A: Our goal is to be in every major city across North America in 5 years. We are currently represented in the following cities:
- New York
- Philadelphia
- Chicago
- Toronto
- Montreal
- Ottawa
- Winnipeg
- Calgary
- Edmonton
- Vancouver
Q: How important is your own website for your business?
A: Our website is crucial. Without it we would not have been able to grow as fast as we have. Our website acts as our store front for our events, adventures and social community.
Q: I am sure you also have groups and fans in Facebook and MySpace. Do you feel the emerging impact of social networks on your business?
A: Yes, we are covered on all Social Networks. It allows us to access millions of potential clients and has become our major marketing initiative. It is a great way to virally grow your business. It is has been beneficial to see what features and applications these companies are using and how you can incorporate them into your own model.