A: DIY-Dating provides a white label template-based service that enables anyone with internet access to create their own commercial dating and adult personals web sites for free.

We are one of the most established providers in the industry and provide services for a vast number of affiliate webmasters globally. DIY-Dating has been active since 2001 and the company has well over 10 years experience in the online dating industry.

We provide webmasters with all of the relevant tools required to create a fully functioning site that plugs in to our huge database of active contacts. This means that all web sites that are created using DIY-Dating are populated with members from day one, it is a great advantage over creating a new site from scratch that is unpopulated as it offers new members an incentive to sign up.

Webmasters can create fully featured Dating and Adult contacts sites with a wide array of Niche options.

We believe our system is the most flexible of its kind as it enables webmasters to completely customise the look and feel of their site at HTML code level. This allows for greater levels of integration with existing sites and brands.
Webmasters can use their own domain name or they can opt to use one of our free sub-domains.
We also offer a broad range of exciting pre-designed templates that offer an excellent starting point for less experienced webmasters.
Webmasters can integrate external promotions into their sites such as non-intrusive banners and adverts such as adsense to create an extra tier of revenue potential.

Our clients are offered the highest commission levels in the industry of up to 86% on initial transaction and up to 82% on recurring payments.
Our revenue share is straightforward and transparent compared with many of our competitors.
Best of all, we pay all processing fees including sales tax out of our commission share and not the webmasters.

We take care of membership approvals, general administration and all transaction processing duties.
This enables our affiliates to concentrate on marketing their sites and generating profit.

There are two types of customer relationships, one with affiliate webmasters that use our systems to create their own network of dating and adult contacts web sites.
The other is with the actual members that join the sites created by our affiliates.

DIY-Dating is a friendly company that is always open to suggestions and feedback from our customers and affiliates.

Q: It seems that in the UK there are more dating sites per-capita than elsewhere, do you know any reason why?

A: The UK is very net savvy and is at the forefront of web design and development, probably punching above its weight. The nation also has a passion for entrepreneurialism and this, coupled with the fact that we are becoming ever more liberal and open minded, is creating both a healthy supply and demand to the online dating and adult personals sector.
We are obviously adding to this statistic as we have many new sites being created on a daily basis.

Q: Several reports indicate that the current recession is only increasing the number of dating visitors. Do you agree with these statements?

A: It is understandable why demand for dating and adult personals would grow during such times as people will be looking for fun without having to leave the house (too often) and spend their money. Online personals sites offer value for money, fun, excitement, escapism and sense of community so it is easy to see why the appeal still grows during tougher times.
In times when people are looking for new ways to generate extra income, businesses like ours tend to flourish as we offer a realistic avenue for making a supplemental or even main income.

Q: What’s your forecast for the online dating industry in 2009?

A: As the state of the global economy is so unpredictable at the moment it is very difficult to predict.
If the economic climate worsens in 2009, then it is going to affect all industries. It is human nature to search for a partner, or partners, and this will make sure that the industry continues to do well.
When things improve, which is being predicted in the UK for mid to late 2009, we expect to see the industry continue to grow at a rate consistent with the past few years.

Q: How can webmasters join your white label system?

A: It is extremely easy to get up and running with us. Go to http://www.diydating.com/createaccount.php and follow the sign-up process. You can have a site up and running within minutes.

A:I wrote my first book “Love Sex Lies and the Internet mouse trap” because I was looking to see what had changed in society over the last 15 years with reference to why there are so many singles now, and how our lives are affected by the type of partner we were seeking and where on earth did we find them.

This lead me to researching all aspects of being single and internet dating was where I discovered “the single scene” is now. This was not the case when I was the Director of a Dating Agency back in 199…(smiling here). The internet for dating was not something we even knew about, let alone used to find the one we were seeking. Wish it was - would have made my job a lot easier - I am now a huge supporter of online dating. But, this book is not a book for those who can be easily offended. It is a no-holds-barred look at the online worlds of dating. It is done with respect, but it does cover all aspects of communicating on sites.

I was so fascinated by what had changed since I was in the Matchmaking Industry, that I decided to thoroughly research this subject. As I started in one area - it lead me to another. I realized pretty quickly that in order to give a balanced picture of the singles lifestyle and the dating industry I needed to research all aspects of it - not just mainstream dating but cultural, gay, adult, transgender and of course the romance, prostitution and child sex offender scams.

It took just over 3 and a half years of full-time research to interview, cross reference and document. It is written in part from my own experiences and those of the thousands of people I interviewed. Hopefully, with sincerity, balance and humour. I wrote this book for everyone who is looking to communicate on any online sites. It was an amazing journey and I am very grateful for the trust and input from everyone who allowed me to interview them. I am very involved in what’s happening in the industry and still set time aside daily to research.

My second book “Finding “The One” - a powerful step-by-step guide to making online dating work for you” was written as a guide for anyone dating online. I discovered in my research that there was a huge problem with the way people communicate online. This leads to disgruntled members and dating sites being given a bad name because of unsatisfied customers. This I found to be a little unfair. As a former matchmaker I know just how difficult it is to match a clients expectations.

What most people don’t realise is that just like the matchmaking industry - dating sites are only a facilitator to connect people and the millions of dollars they invest in their sites are for their members to have an enjoyable, but safe experience online. Once you have met someone on a site the normal rules of engaging apply - sites can’t run the communication or relationship for you - that is up to you.

But, unfortunately, the majority of people are unfamiliar with how to do this. So this book is a short cut to guiding you in that process of learning how to communicate online effectively and safely - a protocol, so to speak, and was written for those who really are looking to “Find The One”.

Q: Your activities include working with various Law Enforcement and Government Agencies helping to combat online scam. Why dating scam is such an issue and how it can be stopped?

A: Dating Scams destroy lives - not just financially, but emotionally, for the people who are scammed. When people are hurt it affects everyone around them - “the ripple effect” as I call it, and I find this incredibly sad. The reason Scammers hit these sites is because they see people on dating and social networking sites as easy targets and I know all of us feel this is intolerable - I also feel it is stoppable. Even more so now, with recent events.

Everyone looses when this happens. The Industry gets an unwarranted bad reputation, businesses loose hundreds of millions of dollars each year - unnecessarily. Entire countries loose global revenue as businesses and corporations around the world distrust the integrity of that country. They refuse to deal with them due to the reputation of being a “scammers haven”. As you can see - the ramifications of these scammers are on a global scale, it affects everyone.

There are other countries, but Nigeria, Russia and The Netherlands are the main countries who suffer needlessly by being labelled with this. I know through discussions with them, that the Governments of these countries are fighting just as hard to stop this problem. It does not serve them to have this reputation.

A couple of months ago I had the honour of being invited to speak about Romance Scams at an International conference for the global delegates representing Law Enforcement, Commerce, Governments and Government Agencies. The 2 day conference was specifically on Internet Scams. In that speech, I said that “We all need to come together as a collective to stop this”. I am determined to help make this happen - I believe that we can.

Since then, in conjunction with like minded world leaders in their respective fields, I have been in discussions globally with the decision makers in the areas of Commerce, Governments, Law Enforcement, Internet Security and some of the major Dating Companies and this is just the beginning. I am very pleased to say, that what is now happening, is that these leaders in every single one of those areas, are willing to come to the table to create that possibility - and I am really excited about this. We now have the possibility of no longer attacking this problem from a fragment position, but a collective one - Globally.

I would also like to take this opportunity if I may, to invite any other Countries, Governments, Law Enforcement, Security Agencies, Commerce, Dating and Social Networking Companies who are affected by scammers to contact me if they are seriously interested in being a part of this ground breaking global initiative.

Separately it has been impossible -collectively it is stoppable.

Q: How online dating has changed over the past several years and how financial crisis is going to the affect the online dating industry in the future?

A: I first started looking at online dating about 6 or 7 years ago - it was quite a different beast back then. Never in your wildest dreams would you have admitted that you were on a dating site. No, no… That was only for the “weird and desperate”. Not so now, I am pleased to say. Online dating is not only acceptable, but friends openly talk about the last date they had online. In my opinion it is the prime resource for finding a partner and the bonus is - you can also make some really good friends. But this speaks for itself really, as online dating is now being used by celebrities, CEO’s of large corporations, leading professionals in fields such as medicine, business, the arts and many more - somehow I don’t think they would classify themselves as being “weird and desperate”. So, it’s all good news.

I think we have a lot to thank social media for. I know, some would disagree with me, as it has taken businesses away from the industry, but if you look at it from this point of view - it has allowed online dating to come out of the closet, so to speak, and become an integral part of finding a partner. It has lifted the Industry’s image - which I think is fantastic.

In my resent address to the conference I mentioned earlier, I stated that I felt that we would see a dramatic change and a huge influx globally, of people heading to the dating sites over the next 6 months. The reason for this is because when the economy is up - singles are generally too busy to seriously worry about finding a partner - however, when things are tough, people don’t want to be alone - they seek solace and companionship - which is only natural. Human beings need each other - we are supportive by nature and that’s the reason why we live in communities, and not as individuals in isolation.

Interestingly enough, a few weeks ago an article, written by Media Life Magazine ,stated the same thing. I was highlighting in my address to the conference that one of my main concerns is that this would lead to an increase in scams. One of the other things I said is that I believed that paid dating sites would suffer from the economic downturn, but free sites would expand dramatically, as those seeking companionship fore-go the additional services provided by the paid sites, to save money by joining the free ones. In short, I think the dating industry will see an unprecedented boom within the next 12 months - which is great.

I just want members, no matter which sites they choose to join, to be safe. My passion, drive and focus is to make sure they are.

Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

The event was held last Tuesday on November 25, 2008.

The party was a huge success and was attended by 27 representatives of 15 dating technology companies, including:

• Date.com
• OmniDate Inc.
• Dating Ad Network
• Lavalife Corp.
• Epic Advertising
• Canoe / Reseau Contact
• ChristianCafe.com
• Cupid.com
• Talkster
• Impact Mobile
• Randodate.com
• WorldFriends Networks
• Personality Pro
• Dating Essentials

You can see some photos from the event and sign up for notification about the next Toronto Internet Dating Industry Party here:
http://www.torontodatingsocial.com

In fact, it does affect it, but not as one would expect.

Executives from Avalanche LLC (Date.com & Matchmaker.com), Christian Connection and PerfectMatch.com are all stating that their business is going nowhere but up. Here are some of their quotes:

“It’s hard to know exactly why the numbers are going up, but yes, I feel that this surge is related to the recent worldwide economic crisis. […] We feel that our business model is tested, and online dating is one of the few industries that is recession proof,” – Meir Strahlberg, Avalanche CEO.

“We have found that in the last three months, in September, October, November, that we have had a real jump in the numbers of people subscribing for membership,” – Jackie Elton, founder and managing director of Christian Connection.

Read the full article here

Source: Media Life Magazine

A: I wish I could say I had the most altruistic motives for starting Single Christian Network (www.singlec.com). In reality it just happened.

I was an out of work computer programmer. My dad published a singles newspaper for Christians. He wanted to create a computer matching program for them and gave me a call. I needed the money. I agreed to write his program.
What happened is that it worked too well. He got overloaded with trying to publish his newspaper and run the matching program at the same time. Instead of paying me for the work, he asked me to take it over. I did. The rest is history. It was called Christian Computer Match back then.

What I did was put ads in singles newspapers all over the country. I posted full pages ads in some of them. The ad was an actual application. A new member would fill out the application and mail it in. I would key that information into the computer and once a month I would mail out matches to all the subscribers. Remember now — this is before the internet. I didn’t even have an email address back then. Everything was postal mail.
Once a month I would run the matching program, print thousands of matching reports and spend the weekend printing, folding, stuffing and licking envelopes. It wasn’t the funnest job in the world. My house was filled with envelopes, paper, stamps and lots of neighbor kids helping fold and stuff.

In 1995 I heard about this thing called the World Wide Web and thank goodness! I bought a book on how to create a web page and create a “website.” The site was a single page with a phone number. But it was online! I do think I probably have the very first online dating site. I’m not sure how to prove that, but it will be close. If anyone was online before 1995 let me know.

Soon after that a brilliant idea popped into my brain. “Why not let them type in their own application? Why do I have to retype all of these things?” So, that one page site got bigger with an online application form. I just downloaded that information and imported into my matching program. Yes, I still mailed out the monthly mailings. It was a few more months until I realized that I could let that happen online. Remember, I was as new to the internet as the internet was new. I was learning as I went. It was a fun, wild time the next few years in watching things grow.

Q: How do you differentiate your site from other Christian dating sites?

A: Single Christian Network differentiates itself from many other Christian dating sites by being more personal. We are not a big corporate conglomerate. You’ll often find me online chatting in the chat room or posting on the forums or emailing many of our members. We are a big family. We have very supportive forums where members get advice and give advice and just share together. It is a very homey atmosphere. There are bigger sites and sites with more bells and whistles, but no “better” sites. I think of us like the old Avis commercials: “We try harder. ” I hope that never changes.

Q: How do you promote your resource?

A: SCN is promoted the same way most dating sites are. PPC, SEO, ads and affiliates. We have a great affiliate program. Affiliates earn commissions for the life of the member. We have affiliates that have been with us for 10 years. We hope to see them for 10 more! And we want to invite any affiliate that is working with other dating sites to join ours.

Q: Could you share some tips on how to stay afloat in online dating industry for so long?

A: We stay afloat and have been around this long simple because we are personal. We take care of our members. Our members are members, not customers. They are part of a big family. We have members who have gotten married years ago, but stick around for the friendships. I hope that never changes. Single Christian Network truly is a wonderful, happy community. To keep afloat, pay attention to your members. Listen to them. Accept complaints for what they are - a chance to grow. Apologize often, and make things right. Do that, and things will work and you’ll grow.

Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

As the company is also based in Toronto, we decided to meet and talk with Ravit Abelman, who is a cofounder of Omnidate.com. Below is a short summary of what we’ve learnt about OmniDate.

Q: How would you describe your project?

A: OmniDate has created a virtual dating application for dating sites. We help dating sites extend their model of member interaction to virtual dating with minimal investment. Allowing singles to meet in a virtual café is a fantastic way to dramatically improve user experience. Online daters, particularly women, love virtual dating because they can get to know each other in a fun and safe environment before meeting in person. Looking at it strictly from the business perspective, our application allows dating sites increase their conversion and retention rates.

Q: Why did you find OmniDate?

A: We saw a big gap in the online dating. Although there is no shortage of available singles, for some reason the success rate is minuscule.
It appears that people have a hard time getting to know the person behind the profile and meeting in real life. It is particularly difficult for women, who are concerned about safety issues. Under the current model, people search through millions of profiles and communicate with each other primarily through email, which is not an ideal way to getting to know someone. Not surprisingly, when people do meet in real life, the most common reaction is disappointment, especially among women. An average dater cancels her account after 3 month, not because she has found someone, but because she got exhausted and frustrated.
In contrast, virtual dating is a fun and safe way to get to know each other online before meeting in person. It helps establish commonalities in a safe, non intrusive way and reduces the awkwardness of the first date. There is actually research by Harvard and MIT that shows how virtual dating leads to better in-person dates.

Q: Tell us more about the technology and research behind OmniDate.

A: We simulate a dating environment online through 3D avatars, chat, games, and music. The application is 100% web-based and does not require end-users to install any additional software. It is built to easily integrate into any dating site and create a seamless experience for the end-user.
In terms of stats, an average virtual date lasts approximately half hour, and 15% of virtual dates continue for over 2 hours. We are also seeing a very high repeat use rate. This approach to dating has a great degree of appeal among online daters, particularly women – 60% of registrations on our test site are women. This is in sharp contrast to webcam dating, where according to a recent survey, most women who tried webcam dating said they’d never use it again.

Q: How do you see your technology helping dating sites?

A: OmniDate is a business tool. It helps dating sites improve their profit margins by increasing direct interaction between members. Virtual dating creates member activity, and results in higher conversion and retention rates.
Let me give you a sense for the magnitude of impact on profits. Even seemingly small improvements in conversion rates and retention translate into substantial gains for dating sites. For example, for an average dating site, an improvement in conversion rates by 3% OR an increase in retention by 3 weeks would roughly double profits for an average dating site.

Q: Please share your outlook on the future of online dating. Where is the industry heading to?

A: Last year, Scientific American published a big article on online dating, which concluded with a prediction of where online dating is heading. It said that the next step in online dating is virtual dating. I am in total agreement.
We are experiencing a major shift toward the use of avatars and virtual worlds. It used to be that only kids played with this stuff. Today people of all ages are enjoying virtual worlds, and even companies and universities are using these tools. Virtual worlds have over 300 Million registered users, and it is projected that 80% of all active Internet users will have a virtual identity by the end of 2011.
We think virtual experience fits perfectly into online dating. I believe that in a year or two, dating sites that do not offer virtual dating will be seen as outdated. By the way, since we released our beta earlier this year, a number of media, such as NBC, CBC and E! Entertainment, have also described our product as the future of online dating.

Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

Q: What Boonex offers for dating communities?

A: BoonEx main product - Dolphin Smart Community Builder evolved from aeDating - a commercial dating website platform which was wildly popular for building dating and matchmaking sites. Dolphin has become a much more powerful solution but retained all dating-related functionality and improved it. Now you can grab a free copy of Dolphin and create a dating site of your own in no time. Moreover, you can always use social-networking tools to improve the site traffic, popularity and customer interaction.

Dating sites get more money, social networks get more “clicks” - with Dolphin you get both.

BoonEx products provide an all-inclusive opportunity to create a unique dating site with advanced audio/video communication tools, configurable profiles, couple-profiles support and matchmaking engine.

We strongly believe that Dolphin is the world’s best platform for online dating website deployment and you can easily give it a try by installing a free (ad-supported) version. The best part though is that we have a dynamic development team that makes Dolphin better and better every year keeping our customer highly competitive in the Web 2.0 market.

Q: What is the advantage of your solutions?

A: The major advantage is the real community behind our products. Over 30,000 webmasters around the world use BoonEx software and they help each other through BoonEx Unity - free professional support community for BoonEx software users. BoonEx Unity provides discussion and collaboration venues and is a marketplace for extensions, plugins, templates, and language packs. What you see as a default Dolphin installation is just a tip of the iceberg – this professional support community is the main force.

Another major advantage is the openness. Dolphin is open-source and we’re moving towards turning Ray into an open-source product as well. We encourage participation of independent web developers and continuously interact with the community. Almost every bit and piece of the code you see in our products is the result of an open discussion.

And finally, Dolphin backed by Ray and Orca is by far the most feature-rich community software package available on the Net. Out-of-the-box! When you dig in you realize that it’s got everything – multi-user video chat and messenger; collaboration whiteboards; video player; media recorders and converters; customizable user profiles; unique WYSIWYG site builders for admin; advanced search system; 100% AJAX-based forum and much, much more.

Q: What is your latest product and plans for the future?

A: Two of our most important plans are the upcoming release of Dolphin 7 and then major overhaul of all products basing on our newly-developed framework - Poseidon.

Dolphin 7 is likely to be rolled-out in the beta-stage in a few weeks, with full design/layout and site structure re-make and some new, exciting features. The plan is to release a refined, stable, good-looking and feature-packed version which would work as bridge to Poseidon-based products later on. Dolphin 7 is meant to become the final stage of the current product evolution.

Poseidon, however, is a revolution. It’s a whole new approach, based on the very latest technologies and solutions, carefully planned and implemented only by our most experienced specialists.

Q: Can you list some of these revolutionary features?

A: Poseidon brings major advancements, some of which are:

• 100% separation of core and functional modules. Poseidon treats everything as a plugin. Blog, search form, photos browser, comments, video player, you name it. Upgrade, modify, delete, activate or add new plugins and your site is still rock-solid.
• Super-simple upgrades. Thanks to full separation of plugins and core, you can upgrade separate plugins selectively. Upgrade the core with minimal impact on plugins and with proper compatibility verification.
• Ecosystem. We have Unity, Expertzzz and a few 3d party partners that we’re getting together to develop modules for Poseidon. Unlike Dolphin 6 mods, Poseidon Plugins distribution and installation is very simple. Ever purchased music from iTunes? It’s THAT simple.
• Designed for colossal performance. Poseidon is intended for massive traffic loads. Not “adapted”, but developed from the ground up with millions of users in mind. This is what so many of you have written about and have waited for!
• Latest technology. While Dolphin 6 is a product of evolution, Poseidon is based on the latest and greatest web-development technologies, solutions and practices. Completely new design, thought-out user interface, superior site structure and an all-new approach for the admin interface.
• Stability and security. Again, thanks to separation of the core and plugins we are building a lot more stable and secure core.
• Better code. Poseidon development is heavily supervised to ensure highest programming standards.
• Openness. Poseidon is going to be released under an open-source license and will support 3-rd party modules/apps the same as native plugins. From the very beginning, Poseidon will support OpenSocial apps and will treat them as plugins. Plugins developed by Unity members or even your own team would all seamlessly become parts of your site.
• Top-notch templating and language systems.
• Simplified licensing. Poseidon-based products would have a lot less hassle in terms of licensing than the current version of Dolphin, Orca and Ray.
• Built-in Ray Widgets. All, and some new, Ray widgets are going to become Poseidon plugins, without the need to buy extra licenses and without separate installation.

We invest lots of resources into Poseidon and plan to release not one, but a few products, based on it, including some dating-specific offerings.

Q: Looks like you are bringing some promising improvements into the dating software market?

A: BoonEx is all about constant improvement and innovation. We were the first in our industry to introduce interactive site-builders, first to add multiple flash-based communication widgets and 100% AJAX-based forum. Now, we have even more ambitious plans and we’re sure that Poseidon will change the industry and the Internet.
 

Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

1. Registration is too long.
2. Photo upload is not part of the registration flow.
3. No easy way to find who’s online.
4. Not letting members know the status of their emails (or asking them to pay for it).
5. Making updating a profile tougher than necessary.
6. No search by partial username.
7. Not notifying users when someone “hot listed” or “favorited” them.
8. Sending the content of the email to their personal email.
9. Not sending real-time notifications.
10. Connecting IM and Online status.

Source: usabilitytesting.tv

Headquartered in Portland, Oregon, Iovation is geared to fight online fraud in many industries, including Dating. It performs more than three million daily fraud checks for its customers. Greg Pierson, founder and CEO of Iovation, explains the technology and shares his vision in this exclusive interview for readers of the Dating Ad Network blog:

Q: How your technology helps fighting scam and fraud in the dating business?

A: iovation pioneered the use of device reputation for managing online fraud and abuse for Internet dating sites and social communities. Our patented fraud management technology focuses on the reputations of physical Internet devices to help online dating sites gain a deeper understanding of the computers used by their members to create new identities and accounts. iovation’s real-time ReputationManager device reputation service identifies computers and accounts that have a history of fraudulent and abusive behavior, and exposes hidden associations between devices and accounts within a given network.

The service is built on iovation’s Device Reputation Authority database, which is the world’s only shared device reputation network that manages the reputations of over 80 million unique computers and mobile devices worldwide. Our online dating customers share this information to recognize or re-recognize devices connecting to their network and allows them to immediately act on a device if it has been associated with any type of fraud or abuse that is important to them such as email spam, predatory behavior, financial fraud and chat abuse. In helping online communities expose fraudulent devices trying to gain access into their online dating environments, we bring additional value that goes beyond an insurance solution and encompasses a real return on investment that is not only about stopping fraud and abuse, but also about reducing operational costs and increasing revenue through more precise online risk management.

Q: What other industries and online communities benefit from your services?

A: iovation’s customers represent many industries including online communities, online retail, financial services, online gaming and online gambling. Because many of today’s fraudsters are diversifying their operations and working with their peers across multiple industries, we believe working together within and across industries to combat fraud and abuse strengthens online businesses’ overall fraud management capabilities.

Q: Some people are concerned that tracking technologies jeopardize online privacy. What do you tell them?

A: We understand how important online privacy is, especially in the online dating world. iovation protects online communities from online fraud and abuse while protecting the identity and privacy of their individual members. Our device-based fraud management service protects individuals’ privacy by not requiring any personally identifiable information (PII). All information we provide to our customers is relative to the Internet device, itself, not the individual.

Q: Is there a way to white-list a used computer someone bought on eBay, or when several people use same PC in a public location or a family and one user earns ‘bad reputation’ - how do you handle such scenarios?

A: Yes. iovation’s Device Reputation Authority fraud network has the functionality to make exceptions on computers that have fraudulent evidence placed on them. For example, if a device has fraudulent evidence on it, that evidence can be resolved through our system. Our customers also have the ability to choose what type of fraudulent or abusive evidence they want to act on, and which ones they don’t want to act on.

Q: How do you see the future of the fraud and abuse management?

A: Unfortunately, today’s online fraudsters can easily and readily change identities at will to perpetrate online fraud and abuse. This, combine this with the fact that fraudsters are more organized, poses a real problem for fraud managers in any industry. We believe that one of the strongest countermeasures against organized fraud is to collaborate with your peers and across industries to combat more sophisticated forms of fraud and abuse that are becoming more and more difficult to detect. Companies that share device reputation information through a global network benefit from their peers’ fraud experiences, tools and expertise, which can augment any fraud management system that is currently working alone.

Are you working in the online dating business? Interested in interview? Submit your interview inquiries here.

This article will give you some tips for making your dating site a success. You want your database of members to grow daily, so you need information on how to ensure the delivery of quality dating traffic to your site. These 5 easy to follow tips will show you how to attract that traffic, identify what makes your visitors leave or stay, target your desired demographic and encourage your visitors to join your site.

How to Get Highly Targeted Dating Traffic:

Marketing comes in many forms. There is traditional advertising, which brings in targeted, immediate traffic; and SEO, which gives your site more visibility and enhances your reputation. Advertising can be online or offline and include a variety of different methods; SEO works by distributing links and information throughout the web to pull in highly targeted traffic. There are three types of traditional advertising and two SEO tactics you can use to immediately start seeing more visitors at your dating site.

1. Offline Advertising. Niche and local dating sites can benefit tremendously from offline advertising such as local newspaper ads, outdoor advertising, leaflets flyers or even radio or TV ads. Think about who your target visitor is, and what advertising medium they are likely to pay attention to. Once you select an audience to target, finding the right promotion method should be easy. This type of advertising offers both immediate and long term benefits for your site.
2. Banner advertising. This is the most popular way of getting new, targeted visitors. It is a very good method of promotion and has the added advantage of being completely free. You don’t have to spend a lot of time managing a banner advertising campaign, and it works like water circulating - constantly delivering more and more targeted traffic to your site. This can free you up to work on SEO and traditional advertising campaigns, secure in the knowledge that a steady stream of visitors will be arriving at your site. All you have to do is choose the right Banner Exchange System and create highly targeted banners. Dating Ad Network is one of the biggest and most reliable dating exchange networks. It’s like a webring for dating sites - simple idea polished to its best.
3. CPC, CPA or CPM advertising. These are the basic forms of online advertising, and stand for cost per click, cost per action, or cost per impression (page view). You can use these promotion methods at any time to attract more dating visitors. It is also recommended to join some affiliate networks, like cj.com, for even more success. By running campaigns like these you will be able to save valuable time as you won’t need to manage everything by yourself. We would suggest running CPM or CPC campaigns all the time; Google has an excellent program set up for this type of marketing effort. These methods of promotion are fairly inexpensive and quite effective.
4. Article marketing. This is a very efficient tactic for obtaining highly targeted dating traffic! It has a twofold benefit from an SEO standpoint; you can receive specifically targeted visitors from both directories and organic search results, and you will get links back to your website which increases the chances of a higher ranking in the search index. Keyword targeting is the main tool you can use in article based marketing, so some research should be done to pinpoint the most valuable keywords. You can then write the articles yourself, or hire a professional to write and optimize them for you. This is worth paying for because the higher quality the article, the more traffic it will deliver to your site.
5. Dating Directories. Another SEO tactic which can help you to get strong back links and even more targeted visitors. Only quality and reliable directories which are full of information and reviews can bring you quality visitors, so submit wisely! The amount of traffic from each directory may not be very big, but it will consist of high quality, specifically targeted dating visitors.

These five very effective methods of advertising can be easily added to your marketing plan to obtain targeted visitors for your dating site. They offer quick results to kick start your dating site’s business, and long term residual traffic for ongoing success. Quality dating traffic is what you need to start your own dating site on the right path!