Dating is a recession-proof business
A recent article in Media Life Magazine unveils some interesting facts & figures regarding current worldwide economic crisis and how does it affect online dating business.
In fact, it does affect it, but not as one would expect.
Executives from Avalanche LLC (Date.com & Matchmaker.com), Christian Connection and PerfectMatch.com are all stating that their business is going nowhere but up. Here are some of their quotes:
“It’s hard to know exactly why the numbers are going up, but yes, I feel that this surge is related to the recent worldwide economic crisis. […] We feel that our business model is tested, and online dating is one of the few industries that is recession proof,” – Meir Strahlberg, Avalanche CEO.
“We have found that in the last three months, in September, October, November, that we have had a real jump in the numbers of people subscribing for membership,” – Jackie Elton, founder and managing director of Christian Connection.
Source: Media Life Magazine