You’ve finally made the decision to enter the online dating market. You have come up with a splendid idea which will definitely make your visitors join your dating site. That’s great! Having a unique approach is so important when dating business is so competitive and the potential for dating traffic is bigger than ever.

This article will give you some tips for making your dating site a success. You want your database of members to grow daily, so you need information on how to ensure the delivery of quality dating traffic to your site. These 5 easy to follow tips will show you how to attract that traffic, identify what makes your visitors leave or stay, target your desired demographic and encourage your visitors to join your site.

How to Get Highly Targeted Dating Traffic:

Marketing comes in many forms. There is traditional advertising, which brings in targeted, immediate traffic; and SEO, which gives your site more visibility and enhances your reputation. Advertising can be online or offline and include a variety of different methods; SEO works by distributing links and information throughout the web to pull in highly targeted traffic. There are three types of traditional advertising and two SEO tactics you can use to immediately start seeing more visitors at your dating site.

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Niche dating sites along with white label solutions are still hot topics in the online dating industry. We continue interviewing leading companies, which can help webmasters to build their own dating website.

Today we talked with Greg Kett from World Dating Partners. The company is headquartered in United Kingdom and provides not only white label solutions, but also branded and template dating websites. They can be seen at such events as Ad:Tech London and the upcoming Internet Dating Conference 2009 in Miami.

Q: What are the unique advantages of your platform?

A: World Dating Partners offers:

• Unparalleled levels of niching within the industry, allowing highly targeted specific interest sites to be created. Sites of this type tend to generate higher conversion rates than mainstream dating sites due to their targeted traffic.
• Truly global coverage – We have the ability to create sites in any language & process payments from 42 Currencies internationally, and furthermore the presence to advise our partners where to direct their attention geographically.
• Our analytics and site admin centre gives our partners meaningful and detailed reports, which provide complete transparency. Detailed tracking and in-depth analysis gives partners complete control to generate maximum ROI.

Q: Who are your clients, can you name some of them?

A: Since establishing ourselves in the B2B marketplace World Dating Partners have secured valuable brands such as Dating.com, the social network Perfspot, varied media clients from Radio; Matchlink radio in the USA, Several regional and local radio stations in the UK; Printed Press such as The Canadian national newspaper and Essential Publishing; and TV, with the popular American show No Cheaters.

We are currently working on several extremely exciting new partnerships, which we will be announcing in the very near future.

Q: How the current financial crisis affects your operation in the UK and worldwide?

A: We continually evaluate the cost of membership to the many sites we power, to ensure it is both competitive and affordable. Internationally we undertake competitor analysis and liaise with our Channel Partners to review our pricing structure. Their local expertise is invaluable in providing realistic and helpful answers that are both region specific and up-to-date.

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Below is a partial transcript of this podcast. Click here to listen the entire 30-minute interview.

Q: What’s your background and what inspired you to start EliteMate.com?

A: I came from owning a dieting fresh food delivery service called ‘Zone Diet Fresh Food Delivery Service”. We did really well and were on TV. Then we sold out the company and decided that we are going to get into the dating business. And in 2001 we’ve started Elitemate.com. We had to build a foundation, and we did most of it offline, by doing testing calls for the next TV commercial we were going to do, because I was in a TV business with an actual dieting company. And all the people that showed up for the casting call – we took their picture, had their video – pretty much had all their information. At the same time we signed them all up to Elitemate free lifetime membership.

Q: How many people do you have in your team?

A: Right now I have all in all - with techs and everybody else - 52 people.

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A recent study by iPerceptions has found that consumers are still more likely to click on banner advertisements or traditional text, instead of on-line video ads.

The results are part of a study by the New York based firm which collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to determine on their likelihood to click on different types of online ads.

The study found that consumers are more likely to click on right banners (20% of respondents) and 12% likely to click on top banners. The only consumers who seem to be engaged by video ads are young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.

The study also found that the likelihood that a person will click on an ad goes down as their income rises. On average, 40% of consumers making less than $50K a year are likely to click on any ad versus only 15% among those who make over $150K. The income gap is most pronounced with video ads, with 49% of consumers likely to click on video ads making less than $50K a year – and only 13% making over $150K.

Publishers should also note that clicks come from loyal audiences. Across the board, 65% of consumers likely to click on online ads are weekly or daily browsers, and only 15% are first-time visitors and 6% are sporadic visitors.

“Our research clearly shows that media sites that offer consumers compelling content and features - encouraging repeat visits - generate much better ad clickthrough rates than less engaging sites,” said iPerceptions Vice President Jonathan Levitt.

Source: iPerceptions News