Q: How did you come up with the name “Bone Fish”?

A: Considering as we were the first white label company EVER to come on the scene and therefore we actually had carte blanche to choose whatever took our fancy, we chose a rather ambiguous name for our white label program and service.

We decided that we needed something that would subtly and elegantly express what we were trying to create on a more conceptual level, and as such, our line of thought took the following route.

We were going to provide a back end and platform that would enable affiliates to run sites of a dating nature, but we would be relatively invisible to the outside world - seen by only those that would do more than merely scratch the surface. To us, this business model appeared to be the analogy of a bone fish – otherwise known as the ghost or phantom fish. This fish is invisible when under water, rather like ourselves, who are powering a number of dating brands out of the limelight… Hence the name of the company.

Q: How is your affiliate program different from the others?

A: Our program is different in that we offer multiple and very specific niches that – unlike some providers out there – are actually real and are very much defined. As such, we can assure our affiliates that their sites really are made up of specific types of people, which of course helps to capture a better target audience and thus generate more profit for the affiliate.

Also, due to having a very large database of members from all around the world, we offer affiliates the chance to target multiple locations and countries rather than just the UK or USA, which is the norm amongst our competitors.

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Q: How old is your web site?

A: Date.com was started in 1997, it originally was a free dating site, and was later converted into a membership site in 2001. Matchmaker.com which is also owned by the same company is actually the oldest online dating site. It was started as a BBS (Bulletin board system) in 1986. We recently launched a 3rd site, Amor.com. This site focuses on Latin singles in South American and those people interested in meeting Latin men or women.

Q: Do you have any statistics on happy matches you created?

A: Over the years we’ve received thousands of success stories from happy couples who’ve met through our sites. We often get invited to weddings and people even send in photos of babies who’ve been born through relationships started at Date.com & Matchmaker.

Q: How did you start your dating business?

A: It seemed obvious to us… the internet would become a great way for people to connect.

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